AngelPrime unveils Ezetap; A Mobile POS company

AngelPrime, an incubator started by serial entrepreneurs, Bala Parthasarathy, Shripati Acharya and Sanjay Swamy, today unveiled its first company, Ezetap, a Made-in-India Mobile POS Company.

Ezetap allows feature phones, smart-phones and tablets to be converted into full-fledged Point of Sale terminals by the addition of a secure, yet compact

accessory – the Ezetap Card-Reader - which has been designed and manufactured in India. Ezetap is co-founded by former Oracle and NGPAY executive & Harvard MBA, Abhijit Bose who is the CEO and Intel veteran Bhaktha Kesavachar, CTO; AngelPrime’s Managing Partner and payments industry veteran, Sanjay Swamy is the Chairman.The Ezetap service complies with all global banking industry best practices, to consequently allow merchants of all sizes to benefit from a lower cost solution that integrates with their business processes and allows them to accept credit/debit card payments at the point of transaction.

“Ezetap is serving the burgeoning Mobile Point of Service market – both in India and other emerging markets,” said Abhijit Bose, Founder & CEO of Ezetap. “Working with AngelPrime truly helped us jumpstart our foray into this complex industry – providing not just adequate startup capital, but also hands-on participation in setting product and business strategy, sales, marketing and other operational aspects. AngelPrime allowed the Ezetap team to focus on bringing our exciting product to market in a highly compressed timeframe”.

AngelPrime’s Managing Partners, Bala Parthasarathy, Shripati Acharya and Sanjay Swamy commented, “We are delighted to bring Ezetap to the world - our charter is to work side-by-side with great entrepreneurs and create game- changing companies from scratch in India – putting together high-quality teams and providing the initial seed capital and incubation infrastructure required. Ezetap is a prime example of the kind of companies and entrepreneurs we work with.”

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