This festive season, Amazon wins the race to woo maximum customers

Friday November 27, 2015 , 3 min Read

As e-commerce players battled for consumer attention during the festive period, Amazon India saw maximum visitors on its web and mobile sites in October at over 20 crore visitors, as per the recent data from Internet analytics firm comScore.

In comparison, rival Flipkart saw 16.4 crore visitors to its web and mobile sites combined, while Snapdeal saw 10.9 crore visitors in October. An annual comparison shows that Amazon has also seen the most rapid growth in one year between November 2014 to October 2015. Amazon India saw a wide arc in its growth from 8.5 crore visitors last year to over 20 crore this year.

Flipkart, which was leading the pack last year with 14 crore visitors in October 2014, stood at about 16.3 crore visitors in October 2015, the data shows. Snapdeal saw a marginal growth from about 9 crore visitors, to about 11 crore visitors in the one year period.

Interestingly, even as more than 70 per cent of sales for Amazon reportedly take place through the mobile application, the company saw more than 30 million unique monthly visitors on the desktop site in October. This is higher than other comparable e-commerce players, including Flipkart which saw 26.9 million unique desktop visitors, comScore numbers revealed.

The data corroborates Amazon's sales numbers that show its India business has quadrupled in the last year. The number of sellers on the platform have also grown by over 250 per cent, the company had reported last month.

Amazon India, which now has over 21 fulfillment centres in the country, has tripled its capacity in the last year alone with a cumulative storage capacity of five million cubic feet. Last year, the online retail giant had announced an investment of USD 2 billion to expand its operations in India and is committed to pump further investments in the country, which is a key market.

Amazon, which competes with Flipkart and Snapdeal among others in India, operates under a marketplace model here as regulations in the country do not allow foreign capital in business-to-consumer (B2C) e-commerce. According to a recent report by Boston Consulting Group, the e-commerce industry in India is expected to touch USD 60-70 billion by 2019 from USD 17 billion in 2014.

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