Breakdoors, a platform empowering the talent hidden under the roof

The Indian consumer is no stranger to home-made products; however, it cannot be denied that the access to such products is sketchy at best, with the supply chain being far from advanced. Today, more than 250 million people in India trade in hand-made products and services.

Shobhit Rathour founded BreakDoors in June 2015, and launched its Android version in July 2016. In conversation with YourStory, Shobhit sheds light on why he embarked on this journey.

Shobhit says, “The variety of home-made products and services is large enough to sustain and prosper in the market. This ranges from wedding gift items to home-made food and chocolates. Even with such a large number of people trading home-made items, finding the right one to match one’s customisation and time frame is not easy. Sellers are generally home entrepreneurs and don't want to invest in marketing. In view of the lack of such platforms, and with an idea to provide a single one-stop shop for all home-made products and services, BreakDoors was born.”

How does BreakDoors help home entrepreneurs sell their products?

BreakDoors is a classified marketplace designed to serve categories catered to by home entrepreneurs. Such entrepreneurs’ medium of earning can vary. It can be selling products from home or in an exhibition, or by taking classes, or even offering services from home. Customers can contact sellers via a call, chat, or email, without the intervention of a third party. A seller gains promotion and marketing for its business while retaining the freedom to negotiate the deal as per his/her terms and convenience. They don't need to go through the hassle of creating a payment gateway or being a registered company to start.

Twenty seven-year-old Shobhit is putting all his grit and knowledge, gathered over the course of his five years of experience at Accenture and later at J P Morgan Chase, into BreakDoors.

Market estimates

The company's seller base is predominantly female, in the age group of 18 to 55 years.

Taking its first baby steps into the market, BreakDoors has decided to first go with the freemium model. It aims to generate revenue through advertising and premium listings. Going forward, the company is planning to eventually explore the logistics segment in the future.

BreakDoors is in its bootstrapping stage, and competes with companies like Shopo, Etsy, and Kraftly.