My 5 favourite tools for driving business growth

A lot of individuals believe that digital marketing simply involves putting up posts on Facebook and Twitter. In reality however, social media marketing is so much more. An entrepreneur can only accomplish so many tasks in a given day. When you factor in the time needed to grow your brand's visibility online, you might end up stretching yourself thin on most days. But here's some good news for the marketing folks. You can now maintain a productive handle on things and be a lot more efficient by using these five tools to supercharge your digital marketing. Read on to know which tools these are.

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Hello Bar

When you operate a business website, it's no secret that you must collect emails and leads to make money. If you're looking for a fantastic tool for lead generation, make Hello Bar your go-to tool. It's a relatively hassle-free plug-in to implement and it's a little more subtle than a pop-up. If you're not a fan of aggressive pop-ups and you want something less in the face, Hello Bar can provide you with discretion.

Buzzsumo

Buzzsumo allows you to plug in search terms to get the most popular content available in the online world. One of the reasons this tool is so useful is because it shows the names of the influencers who share user-favorite content. Whether you're trying to create round ups, connect with influencers, look for new topics, build skyscraper content for a new post, or test audience interest, you will soon realise that there is nothing this application cannot do.

UserTesting

UserTesting gives you an unbiased look into how an ordinary individual interacts with site pages and sales funnels. You might know the pulse of your target audience, but you can't always assume that they'll like every design that you upload across your social media pages. This is where this wonderful tool comes into the picture. UserTesting records both user comments and on-screen actions as they go through your site, checkouts and conversion points. You'll always find some feedback that your team hasn't considered and this insight will be the difference between failed and successful content.

InstaPage

InstaPage is equipped with templates and built-ins that make it easy to rapidly generate landing pages that are already optimised for conversions. This tool basically allows you to get creative with your landing page design without needing to understand how coding works. With the program's widget design, you'll discover an unlimited potential for adding functionality to landing pages and assessing elements for individual products.

Qualaroo

When you need to construct marketing strategy decisions, it's always advantageous to know why people are taking certain buying decision instead of simply knowing what they are buying. Qualaroo helps you to hear directly from the audience segments you target, to dig into customer insights and to gather quality data that will help you make informed decisions.

It's always good to experiment with different apps and platforms to ease your work load. If you want to keep your digital marketing momentum going forward, make wise use of the above mentioned five tools.