After acquisitions, launches in different segments, CureFit launches health app

Health and wellness startup CureFit has been on its toes of late. After acquiring healthcare startups Cult and The Tribe recently, launching an HRX workout with Hrithik Roshan, and raising Series-A funding of $15 million in a round led by Kalaari Capital, Accel and IDG ventures, the venture today announced the launch of its app.

Working as an integrated platform, the app contains three verticals – cult.fit for physical fitness, eat.fit for healthy and nutritive food intake guidance, and mind.fit for mental wellness offerings. It provides scientifically-tested assistance to help users think, sleep, eat and work out better, a press release from the company said.

The app allows users to watch do-it-yourself fitness workouts with celebrity trainer Shwetambari Shetty, get nutritive recipes, and relax with different meditation techniques guided by renowned physiatrist Shyam Bhat. The users can also book workout classes at Cult centres and order healthy Indian and fusion food in Bengaluru.

In the statement, Ankit Nagori, Co-founder, CureFit said that it hasn’t even been a year since they started and they are already seeing "great traction with 10 business centres and rapid growth."

“We have received great feedback for our food offering and the cure.fit app. We will be expanding our product and geographic footprint in near future and will look at serving 10 million customers in next five years,” Ankit said.

Mukesh Bansal noted that health is going to be $500-billion industry in India by 2025, providing ample opportunity to build next-generation health platforms to service millions of Indians who can't be served through traditional channels.

Eat.fit is an internet-only restaurant serving everyday healthy food. The food is prepared keeping in mind calories, and the nutritional content and health benefits of each dish are provided too.

Mind.fit, on the other hand, focusses on helping users relieve stress and anxiety with meditation techniques. Users can listen to audio clips for guided meditation techniques in the comfort of their homes.

Tencent-backed Practo and Accel-backed Portea are two big players in the healthcare space in India. It is estimated that around four billion transactions happen in the healthcare sector every year In India.

Over the past few months, the healthtech sector has been abuzz with activity, with startups getting involved in hospital management systems, doctor discovery, delivery of medicines, and the now crucial home healthcare services.

Mukesh, until recently, was a part of the advisory board at food delivery platform Swiggy, which has made a name for itself in the sector.

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