Burger Singh puts growth on the menu; aims to open 100 outlets, hire 450 employees

Gurugram-based burger chain unveils ambitious expansion plan for the next three years: 100 new outlets, 10 drive-throughs, more employees, and doubling revenues. 

Gurugram-based “Indianised” burger chain Burger Singh has announced its expansion plans for the next three years. The company said it would be setting up 100 new outlets by 2022 and would hire over 450 employees by 2020. The team is looking to hire resources across all profiles- for delivery, outlets, and employees for their corporate office and pan-India expansion.

Burger Singh also plans to invest substantially in the burgeoning concept of drive-throughs, and aims to launch 10 drive-through outlets within the next three years.

Kabir Jeet Singh, Co-founder and CEO of Burger Singh, in a press statement said this year would be an important one for the chain as they were looking at growing operations and doubling revenues.

“We are planning to expand our operations to more cities in India, which would demand additional manpower to manage the new outlets, and will be hiring aggressively to support our growth. Also, we need to multifold our staff in the corporate office, especially marketing, procurement, and hiring teams, to keep up with the expansion and business targets,” he said.

Burger Singh, a QSR chain, has a strong presence in Delhi-NCR, Jaipur, Nagpur, Pune, and Dehradun. They have also opened two outlets in the UK.

Kabir was an MBA student at University of Birmingham, and like many Indian students abroad worked the evening shift at a burger shop and the night shift at a bar to make ends meet. Wondering how he could bring in tastes he truly craved, he decided to experiment with a few spices. That led to the birth of Burger Singh. The first store was set up in a 500 sq ft space in Gurgaon. Kabir said they broke even in three months, which helped them open other stores.

Started in 2014, Burger Singh clocked revenue of Rs 6.5 crore in FY 2016-17. It has raised over $4 million in two rounds of pre-seed funding, and Series A funding from strategic and angel investors.

According to a report by Assocham, India’s quick service restaurants (QSR) market is expected to touch Rs 25,000 crore by 2020. Estimated at Rs 8,500 crore at present, the country’s QSR market is growing at a CAGR of 25 percent.