The foodtech unicorn launched 'Swiggy Smiles' last year to focus on the welfare, personal development, and motivation of its delivery partners.Sindhu Kashyap
Under its 'Ride to Your Dreams' theme for its delivery partners, Bengaluru-based foodtech unicorn Swiggy has deployed its Swiggy Smiles programme to 55,000 of its fleet of 1.25 lakh delivery partners in a year.
Swiggy Smiles focusses on welfare, development and motivation for its delivery partners. The team claims that delivery partners have availed of benefits worth Rs 14 crore, and a host of rewards in shopping, education, and upskilling.
Through Swiggy Smiles, the foodtech unicorn claims to have helped facilitate personal loans worth Rs 3.7 crore for its partners.
Smiles provides benefits like on-call doctor facility for delivery partners and their families, facilitate education loans for their children, and life, accident, and medical insurance. It also helps the partners deal with medical emergencies without having to worry about financial implications.
Apart from this, Swiggy also provides seasonal benefits like movie tickets, and ecommerce and grocery vouchers.
In a statement, Sachin Kotangale, VP-Operations of Swiggy, said,
"Delivering millions of orders each month, we have always believed that our delivery partners are the backbone of Swiggy. Swiggy Smiles is a concrete step in our long-term vision of creating a marketplace that will provide them with best-in-class benefits."
The programme rewards delivery partners based on various parameters like frequency, order completion and their tenure of association.
Swiggy, has also tied up with Bank of Baroda to facilitate easy access for bike loans for its delivery partners. The foodtech startup also provides the bank with details like the earning capacity and credit history of the delivery partner. This, in turn, helps them secure bike loans at competent rates.
The platform has rolled out a new partner app to increase operational efficiencies and earnings for delivery partners. The key highlights of the app includes a ‘heatmap’ that directs partners to locations with a high density of orders, enabling them to earn more.
The app also presents details on the delivery partner’s daily and delivery-wise fee, orders and incentives upfront on its home screen. With an integrated navigation to avoid pains of patchy internet connectivity, it uses a dark-mode interface for absolute readability and lesser battery drain.