5 must-haves to get more subscribers for your language learning app

Motivation and engagement is a key to the success of an academic institution. But achieving that perfection is perceived as one of the most challenging works for the academic administrators and teachers today, records Tammy L. Stephens, a former assessment consultant for Pearson. And when the platform of teaching shifts from face-to-face classroom teaching to app-based digital one, the job difficulty increases further as the teacher providing the curriculum and the students consuming it and following the guidance therein are often physically and emotionally disconnected.

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Let’s see how the innovation in the mobile app development discipline can help you overcome the challenges, make teaching and learning a fun and engaging activity and the respective technology investment and effort worthwhile.

Integrating Chatbots

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Chatbots

Chatbots are a conversational tool that are meant to make the interaction between the technology and the user pretty similar as though it happens between two human beings. Harnessing the power of artificial intelligence (AI), chatbots replicate the human behavior and demonstrate the attitude and aptitude of a teacher. So students can ask questions and get rational answers to them from the bot on real-time basis. New to chabots? See what chatbots are.

Integrating your learning app with voice assistant tools like Apple Siri, Google Assistant or Amazon Alexa, is also a good idea to make the conversation more realistic. This allows users to access your app content through iPad or iPhone, Amazon Echo, Google Home, or similar devices.

Understanding the Expertise Level

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This section is especially for the pedagogues involved in composing the app content. The study materials of the teaching app should appeal to the target audiences and be strictly based on the comfort level -- beginner, average, expert -- of the users. It must give them a detailed walk through to the content with vivid illustrations and motive users to take the next level of challenge. Otherwise, you might end up losing your subscribers and getting not-to-good reviews. There is one recommendation: bring harmony between the teaching method adopted and the technology platform. Here comes the role of your mobile app development company. As everyone claims to be the best, so you should be very particular on the matter. To avoid risk, choose a company that has demonstrated its skills in building apps in the education or learning category.

Respecting Demography of Your Users

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No matter what platforms your app is targeting at, your mobile app development approach must take a bow to the culture, language, interests, hobbies, and preferences of the audiences. For instance, while building a Japanese learning app, it makes little sense in using phrases or illustrations that people in the Arab world use, and the same stands for the vice versa situation.

Also, the approach should take into consideration the social inclusion fact. For instance, if your app is a language learning app, make sure that it covers illustrations that are of interests to male, female and the transgender community as anyone could be your users. It wouldn’t be a difficult to pursue, all that is required is to be sincere. Technology is also at your disposal. This brings you one step closer to your audience.

Integrating Mobile Analytics

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Tracking obstacles on real-time is another key hurdle that results in poor motivation and engagement, and abysmal academic progress, thereby making the technology investment futile. Thanks, mobile analytics puts an end to that. After successful integration of Mixpanel Analytics, Google Mobile Analytics or anything similar with your teaching or learning app, you can keep a track of the user behavior, interests and preferences. You can take note of where are they getting stuck. The business intelligence gained so helps with improving the user experience and advancing the endeavor - getting more subscribers.

Integrating Firebase Dynamic Links

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Once you get subscribers and deliver quality user experience, you can expect your users or students to make your app viral by referring it to their friends and family. Firebase Dynamic Links is meant for this. Luckily, it’s available for both Android and iOS versions so you can reach out to almost 99% of your audience to seek their favor. Users can easily share your app with a Weblink. The receipts get redirected to the respective app store if his or her device doesn’t have that app. So it’s a cool way to acquire new customers without investing anything your digital marketing strategy. Learn this blog to know about Dynamic Links in details.

What I have discussed is just a tip of the iceberg. There is no limit to the awesomeness. Suggest what more can be done by commenting below.