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YourStory | Stories about startups & entrepreneurships

Startups face a moment of reckoning as employees ditch the hustle culture

Sowmya Ramasubramanian | 6 min read

An honest approach to music—meet Goa-based Peter Cat Recording Company

Akanksha Sarma | 6 min read

COVID-19 ushered a new age of moonlighting and there’s perhaps no looking back

Although IT companies in India have pushed against the idea of employees having side hustles, the COVID-19-induced disruption in work culture might favour moonlighters.

Ishan Patra | 7 min read

Review: Mani Ratnam’s Ponniyin Selvan I is an unapologetic adaptation of Kalki’s epic

Jarshad NK | 5 min read

Why this startup hired 30 PhD holders to make lithium-ion cells designed for Indian conditions

Vidhya Sivaramakrishnan | 11 min read

COVID-19 ushered a new age of moonlighting and there’s perhaps no looking back

Although IT companies in India have pushed against the idea of employees having side hustles, the COVID-19-induced disruption in work culture might favour moonlighters.

Startups face a moment of reckoning as employees ditch the hustle culture

Sowmya Ramasubramanian | 6 min read

An honest approach to music—meet Goa-based Peter Cat Recording Company

Akanksha Sarma | 6 min read

Review: Mani Ratnam’s Ponniyin Selvan I is an unapologetic adaptation of Kalki’s epic

Jarshad NK | 5 min read

COVID-19 ushered a new age of moonlighting and there’s perhaps no looking back

Although IT companies in India have pushed against the idea of employees having side hustles, the COVID-19-induced disruption in work culture might favour moonlighters.

Ishan Patra | 7 min read

Startups face a moment of reckoning as employees ditch the hustle culture

Sowmya Ramasubramanian | 6 min read

An honest approach to music—meet Goa-based Peter Cat Recording Company

Akanksha Sarma | 6 min read

Review: Mani Ratnam’s Ponniyin Selvan I is an unapologetic adaptation of Kalki’s epic

Jarshad NK | 5 min read

Why this startup hired 30 PhD holders to make lithium-ion cells designed for Indian conditions

Vidhya Sivaramakrishnan | 11 min read

In Spotlight

TruckBook

How TruckBook is building a world-class AI platform for truck owner-operators

TruckBook offers smart load booking that allows owner-operators to maximize their revenue. It also helps them find optimized routes to reduce deadhead miles while giving them control and full flexibility over their own schedules.

Adda247

Bullish on Bharat: Here’s how Adda247 is helping Indian youth land their dream ‘Sarkari’ jobs

Adda247 is fulfilling the dreams of numerous government job aspirants by offering quality education in regional languages.

CoinDCX

These stats from CoinDCX show how The Merge’s benefits could take a while to kick in

ETH post Merge analysis by CoinDCX Research Team

Brigade REAP

Brigade REAP is looking to invest in 5 PropTech startups every year

In 2021, PropTech accelerator Brigade REAP launched PropTech@REAP, a first-of-its-kind PropTech syndicate fund in India that aims to aid early-stage PropTech startups by investing in them.

Udbhavi Balakrishna

Startup Stories

Discover new, disruptive startups

sustainable fashion This entrepreneur built a clothing and lifestyle brand with a focus on conscious consumerism

Founded in 2020, Bengaluru-based Saltpetre is a sustainable clothing and lifestyle brand working towards introducing eco-ethically produced goods.

Nikita Bameta · 6 min read

This online learning startup is empowering job aspirants by offering courses in vernacular languages

Sujata Sangwan · 5 MIN READ

Wehouse aims to be a one-stop shop for all house construction needs

Pooja Malik · 5 MIN READ

Logistics startup

How Bengaluru-based tech logistics startup CarterX is helping flyers travel light

Sujata Sangwan · 5 MIN READ

Amazon launches livestream shopping in India

Startup news and updates: daily roundup (September 30, 2022)

BYJU’S rejigs its Direct-to-Consumer Sales Model

This Big Billion Days, Flipkart delivers unmatched value for first-time sellers, artisans and kiranas

Everything else that happens at YourStory

A YourStory initiative to amplify the voices of small and medium businesses.

Compelling stories of inspiring and entrepreneurial women.

Showcasing India's enterprising small and medium businesses

Stories from India Inc. on the technology and innovation highway.

Telling inspiring and uplifting social impact stories.

Deep data-driven stories on the entrepreneurial ecosystem

From YouTube videos to Instagram Reels, how the creator economy reshaped after the pandemic

Prasannata Patwa · 8 min read

coworking culture

As co-working spaces gain ground in Tier II and III cities, flexi space operators plan expansion in these markets

Sujata Sangwan · 9 min read

What’s helping upGrad stay on the radar of investor interest and growth

Amisha Agarwal · 9 min read

unicorns of india

Unicorns of 2022: Molbio Diagnostics becomes 23rd startup to enter billion-dollar club this year

Team YS · 17 min read

From YouTube videos to Instagram Reels, how the creator economy reshaped after the pandemic

Prasannata Patwa · 8 min read

coworking culture

As co-working spaces gain ground in Tier II and III cities, flexi space operators plan expansion in these markets

Sujata Sangwan · 9 min read

What’s helping upGrad stay on the radar of investor interest and growth

Amisha Agarwal · 9 min read

unicorns of india

Unicorns of 2022: Molbio Diagnostics becomes 23rd startup to enter billion-dollar club this year

Team YS · 17 min read

5 deals in 300 days: Why M2P Fintech went on a startup shopping spree

Naina Sood · 10 min read

Events & Sessions

Explore upcoming events and new age agendas

Metaverse Summit

15 - 16 Dec 2022

TechSparks 2022

10 - 12 Nov 2022

Brand Residency

This event has ended

This event has ended

Check out Yourstory's shows, visual stories & interviews with changemakes all over the world

WayCool Foods Co-founder and MD Karthik Jayaraman talks of 'That Time When...' on Startup Dugout by Dell Technologies

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Startup Dugout

WayCool Foods Co-founder and MD Karthik Jayaraman talks of 'That Time When...' on Startup Dugout by Dell Technologies

30:54

Startup Dugout

WayCool Foods Co-founder and MD Karthik Jayaraman talks of 'That Time When...' on Startup Dugout by Dell Technologies

33:20

WhatFix

People management: The key to strengthen the innovation quotient of a company

35:38

Freecharge

Freecharge's Merchant Cash Advance seeks to build trust and bridge gaps in MSME Lending

10:15

Stories of individuals & communities driving change

Meet Metropolis Healthcare’s Ameera Shah, the force behind revolutionising India’s pathology industry

Team YourStory · 6 min read

AWS HER Leadership

From a “small-town girl” to the MD of Warner Bros. Discovery, meet media maverick Megha Tata

Team YourStory · 4 min read

The Diana Award

16-year old Anwisha Reddy's social crusade to empowering local artisans wins her Diana Award 2022

Team YS · 5 min read

AWS HER Leadership

The perpetual learner: Barclays’ Uma Krishnan lives by her life mantra of pushing the boundaries of your potential

Team YourStory · 4 min read

Meet Metropolis Healthcare’s Ameera Shah, the force behind revolutionising India’s pathology industry

Team YourStory · 6 min read

AWS HER Leadership

From a “small-town girl” to the MD of Warner Bros. Discovery, meet media maverick Megha Tata

Team YourStory · 4 min read

The Diana Award

16-year old Anwisha Reddy's social crusade to empowering local artisans wins her Diana Award 2022

Team YS · 5 min read

AWS HER Leadership

The perpetual learner: Barclays’ Uma Krishnan lives by her life mantra of pushing the boundaries of your potential

Team YourStory · 4 min read

Companies to check out today

Lujobox is offering Luxury Beauty Subscription Box for women in India.

Dexler Energy is a solar developer helping industries and businesses to adopt solar energy systems.

CollegeTpoint is a technology-driven start-up which makes college selection easy for students looking to pursue undergraduate engineering degree.

Biosense is among the leading point of care testing and instrumentation companies in India.

Unhedged is building the next-gen robo-adviser.

Lujobox is offering Luxury Beauty Subscription Box for women in India.

Dexler Energy is a solar developer helping industries and businesses to adopt solar energy systems.

CollegeTpoint is a technology-driven start-up which makes college selection easy for students looking to pursue undergraduate engineering degree.

Biosense is among the leading point of care testing and instrumentation companies in India.

Unhedged is building the next-gen robo-adviser.

In depth and insightful conversations with leaders across India Inc

By Bibhu Mishra

JM Financial’s Vishal Kampani on the India growth story

From candid insights on what goes behind building a brand to Indian startup ecosystem’s valuation hype cycles and projections for India @75, Vishal Kampani opens up about the challenges in creating a legacy and how JM Financial does it the best.

By Madanmohan Rao

Reframe, redraw, reinvent: Success tips and insights from Rajesh Srivastava, author, ‘The New Rules of Business’

Creativity, innovation, and entrepreneurial drive are key to success in this era, according to this business veteran, author, and educator.

Data-driven research reports on the Indian startup ecosystem

Hiring in India records 13% YoY growth ahead of festive season: Report

Over 70% experts doubt fintechs' profitability in next 2-3 years

Indian YouTube creative ecosystem supported 6,83,900 jobs in 2020: Report